Isn't it the great feeling, whenever you publish a new blog post your website. Being a perceptive content marketer, after publishing the post, you will be all set to attract readers to your new blog post. The next step for a content marketer will be like go to the social media profiles and share the post with a link, isn't it?
In order to be taken seriously, small businesses need to convince customers of their professional ability and their value. Small businesses can punch above their weight by taking the time to go to market with a professional set of business documents, templates and content to ensure customers aren't dismissing them before they have a chance to pitch the value of their product or service.
But how can small businesses deliver a professional image when they don't have the same resources as big businesses? Web-based solutions, also known as 'cloud solutions,' help small businesses maintain professional-looking documents even while collaborating and editing with employees in real-time from different locations. Gone are the days where employees hoped documents maintained proper spacing and margins; small businesses can now create materials in confidence and showcase their professional ability to customers.
Below are just a few of the ways small businesses can ensure they are maintaining a professional appearance when it comes to the business communications:
MAKE THE FIRST IMPRESSION A PROFESSIONAL ONE
An email newsletter is often a small business' first connection with a potential customer; they can keep it professional by registering a business email domain (johndoe@yourbusiness.com) and sending all communications to customers and potential customers from there. Most cloud solutions offer a cost-efficient and easy way to customize emails with basic client information - small businesses should take the time to add a personal touch to connect with their customers. Messages should be short and to the point to ensure their email will bring value to potential customers. Email signatures should be simple, clean and professional, and employees shouldn't forget to run a spell-check before hitting send.
CREATE CUSTOMER-READY DOCUMENTS
Whether creating documents on an office desktop or on-the-go on a mobile or tablet device through Office Mobile Apps in Office 3
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